January 15, 2013

Monetize the Mobile Channel Using a Sales Funnel Approach

Over the last several years, mobile investment decisions have often been linked to customer satisfaction, cost reduction, and customer retention objectives.  Now that most banks are operating with at least some form of mobile solution, there is the increasing need to transform mobile devices into a clearer revenue generating channel.  The proliferation of mobile devices... Read More

December 21, 2012

What Banks and Credit Unions Need to Focus on Next: Tablet Apps

There is no denying the fact that the tablet market is currently exploding. Since Apple led the way in 2010 with the introduction of its first iPad, tablet sales (of all kinds) will likely surpass 40M units in the US alone in 2012 and is projected to double that (i.e., to 80M+) by 2016.  As... Read More

November 29, 2012

Banks Must Unify Their Digital Channels

Banks are facing a proliferation of digital channels and rapidly shifting customer preferences that generate new pressure to compete. At the heart of the proliferation is the mobile device.  These days, the mobile device allows phoning, text based chatting, video chatting, emailing, texting, browsing, tweeting, and even depositing  pictures of checks as means to communicate with... Read More

November 8, 2012

Is SMS Dead?

Recently at several banks, I have encountered the questions, “Is SMS dead?” and “Is SMS worth investing in?” My quick response is “I have an iPad, but it doesn’t mean that I want to ditch my pen and paper.” It’s true that mobile technology is moving quickly, but just because we have newer and newer... Read More